Mercedes-Benz Superdome: new turf for luxury carmaker
Three of the largest upcoming sporting events in the United States will have prominent relationships with Mercedes-Benz with the announcement of the luxury carmaker's new relationship with the New Orleans Saints and the National Football League team's home playing facility. Via a 10-year agreement that provides official naming rights among other sponsorship benefits including being named the Official and Exclusive vehicle of the NFL’s Saints, the newly named Mercedes-Benz Superdome will play host to the 2012 Men's Final Four and BCS Championship Game and the 2013 Super Bowl. The agreement is the first naming rights deal in the U.S. for
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