Volvo unveils new car-buying reality in cool car videos
Volvo has just released two videos that have moved to forefront of the auto industry. Volvo cars are marketed as the safest cars on the market. The carmaker’s design also reflects the clean, sleek characteristics of Swedish design. The two new car videos personify that image. The first video is a six-month-old project Volvo has introduced in conjunction with Microsoft. The HoloLens (hologram) allows customers to wear a device to configure vehicles in a new way, via visualization. The video shows how shoppers can view useful features often overlooked in car manuals via three-dimensional glasses device. The result is “augmented
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