Volvo unveils new car-buying reality in cool car videos

Michael James

The 2016 Volvo XC90 offers luxury, elegance and safety.

Volvo has just released two videos that have moved to forefront of the auto industry. Volvo cars are marketed as the safest cars on the market. The carmaker’s design also reflects the clean, sleek characteristics of Swedish design.

The two new car videos personify that image.

The first video is a six-month-old project Volvo has introduced in conjunction with Microsoft. The HoloLens (hologram) allows customers to wear a device to configure vehicles in a new way, via visualization.

The video shows how shoppers can view useful features often overlooked in car manuals via three-dimensional glasses device. The result is  “augmented reality.”

Although not yet available to the public, early demonstrations showed potential customers confirming details. Volvo customers are wearing the untethered holographic computer to determine colors schemes and other options.

According to a report in Fortune, Microsoft has substantially invested in augmented reality and virtual reality technology. The businesses are expected to generate $150 billion in combined annual revenue by 2020, according to Digi-Capital, a research and advising firm.

The 2016 Volvo XC90 offers luxury, elegance and safety.
The 2016 Volvo XC90 offers luxury, elegance and safety.

The second video showcases a futuristic-looking interior of Volvo concept vehicle currently on display at the Los Angeles Auto Show

Volvo, acquired by Zhejiang Geely Holding of China in 2010, has also been working on autonomous features. They include an interface which will allow drivers to activate and deactivate the self-driving mode through specially-designed paddles on the steering wheel.

The interface, called IntelliSafe Auto Pilot, will be available for the first time on 100 XC90 model cars. Volvo will make the interface available for its Drive Me project in Gothenburg, Sweden in 2017.

Article Last Updated: November 22, 2015.

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