Tim Allen: Santa Claus, car buff and new voice of Chevrolet Cruze
In addition his status a Detroit-area native, Allen is owner of a 1996 LT5 Impala SS among several other cars. “Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers,” said Joel Ewanick, GM’s CMO. “His passion for all things cars makes him the perfect match for the Chevrolet brand.” Allen’s voice is first heard in the new Chevy Cruze campaign. The carmaker plans to utilize Allen in additional but undetermined advertising campaigns. Chevrolet will have an advertising presence during the Super Bowl television broadcast for the first time in three years in 2011. James RaiaA sports, travel and business journalist for more than 45 years, James has written
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