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BMW named official vehicle for 2012 London Summer Olympics

BMW named official vehicle for 2012 London Summer Olympics 1BMW, a sponsoring partner of the 2012 Summer Olympics in London, will provide more than 4,000 vehicles to transport athletes, officials, media, organizing committee members and other VIPs to and from the Olympics’ various venues around London.

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The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) set targets for CO2 emissions – which BMW met with its Olympic fleet of cars, beating the target average CO2 output of 120g/km.

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BMW will showcase electric vehicles with its 2012 fleet, the company already running a number of electric Minis in three countries to collect data on their usage. Wheelchair-accessible vehicles will be provided, as will BMW bicycles in the Olympic Village.

BMW named official vehicle for 2012 London Summer Olympics 2

BMW will also use its motorcycle range to support certain events. LOCOG Chairman Sebastian Coe commented:

“Operationally, an automotive deal is vital for any organizing committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner.”

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