Toyota Hearings: Akio Toyoda, 'Our customers feel uncertain' (part 1)

James Raia

Toyota Hearings: Akio Toyoda, 'Our customers feel uncertain' (part 1) 1Akio Toyoda, grandson of the founder of Toyota, offered his prepared speech before Congress to media outlets prior to his appearance Feb. 24 to address the massive recall of his company’s vehicles. Here is part 1 of three parts of his prepared text:

“I am Akio Toyoda of Toyota Motor Corporation. I would first like to state that I love cars as much as anyone, and I love Toyota as much as anyone. I take the utmost pleasure in offering vehicles that our customers love, and I know that Toyota’s 200,000 team members, dealers, and suppliers across America feel the same way.”

“However, in the past few months, our customers have started to feel uncertain about the safety of Toyota’s vehicles, and I take full responsibility for that. Today, I would like to explain to the American people, as well as our customers in the
U.S. and around the world, how seriously Toyota takes the quality and safety of its vehicles.”

Toyota Hearings: Akio Toyoda, 'Our customers feel uncertain' (part 1) 2

“I would like to express my appreciation to Chairman Towns and Ranking Member Issa, as well as the members of the House Oversight and Government Reform Committee, for giving me this opportunity to express my thoughts today.”

“I would like to focus my comments on three topics – Toyota’s basic philosophy regarding quality control, the cause of the recalls, and how we will manage quality control going forward.”

“First, I want to discuss the philosophy of Toyota’s quality control. I myself, as well as Toyota, am not perfect. At times, we do find defects. But in such situations, we always stop, strive to understand the problem, and make changes to improve further. In the name of the company, its long-standing tradition and pride, we never run away from our problems or pretend we don’t notice them.”

“By making continuous improvements, we aim to continue offering even better products for society. That is the core value we have kept closest to our hearts since the founding days of the company.”

Article Last Updated: February 24, 2010.

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