Kia gets car commercial honors with driving, rap hamsters
Kia Motors’ driving hamsters commercial, the advertising campaign for the Soul sport utility vehicle, has earned the Automotive Ad of the Year by the Nielsen Company and awarded at the New York International Auto Show. The spot titled “This or That,” the second chapter of the Kia Soul hamster story depicts the hamsters driving through city streets to the tune of the hip-hop song “The Choice is Yours” by Black Sheep. The commercial compares “This,” the funky and uniquely styled Soul, to “That,” a number of boring and mundane appliances on wheels, cardboard boxes or hamster wheels. Together, the popular “This or That” spot and the original “A New Way To Roll” campaign have contributed to significant increases in consumer
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