Nissan signs on as cycling title sponsor for 2012
Automobile manufacturers involved in cycling are nothing new. But Nissan will be first and currenly only carmaker title sponsor among the top-level World Tour team in 2012 with the announcement Monday that the Japanese carmaker will be part of the newly named RadioShack-Nissan-Trek Professional Cycling Team. The squad represents the merger of the current Leopard-Trek squad and the Team RadioShack squad. The latter is partially owned by Lance Armstrong, the seven-time Tour de France winner who competed for the squad in 2010 and for one race this season before retiring in January at the Tour Down Under in Australia. The team will hold a license in Luxembourg, with marketing operated out of Austin, Texas, by CSE Pro Cycling LLC. All
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