Ford C-Max hybrid, 2013: Can it challenge Toyota Prius clan?
Ford touts the 2013 C-Max as a hybrid that drives and looks like a “real car.” The marketing approach is a direct shot at the Toyota Prius, which despite its immense popularity still has plenty of detractors. The Prius still has a futuristic-looking exterior and it drives like . . . a hybrid. A decade after its debut in Europe, Ford unveiled the C-Max in the United States in the fall of 2012 as the carmaker’s hybrid-only line. It’s available as a gas-electric hybrid and the Energi, a plug-in hybrid. It’s not available in a gas-only model. Ford’s goal is simple: It wants to infiltrate the long-standing dominance of the ever-expanding Prius family. Ford is onto something with the C-Max.
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