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#9 The next billion cars? Futurist Mark Pesce explains (video)

James Raia (left) and Bruce Aldrich interview Author Libby Edelman.

In the next 15 years, one billion cars will be made, and futurist Mark Pesce is here to explain the madness. What are the pending expectations and what experiences will they provide for a completly ransformed automotive industry?

It’s the focus of a new podcast series called The Next Billion Cars with Pesce as the host. He’s our guest on this episode of The Weekly Driver Podcast.

James Raia (left) and Bruce Aldrich discuss with Mark Pesce the next billion cars.
James Raia (left) and Bruce Aldrich talk with Mark Pesce, host of The Next Billion Cars podcast.

Co-hosts Bruce Aldrich and James Raia discuss with Pesce, reached in Australia via Skype, the premise of the 10-part podcast, which debuted in February. It’s produced with innovator Sally Domingue, a Wheels Car of the Year judge, and auto industry insider Drew Smith.

An American now living in Australia, Pesce is a futurist, inventor, writer, entrepreneur, educator and podcaster. Pesce co-invented VRML, a 3D interface for the internet, in 1994. And he’s direct: The automotive industry manufactures two cars a second, he explains. And never have so many had access to motorized transportation.

The podcast surveys the landscape of electrification, autonomy, mobility — and an automotive future that looks nearly nothing like the past.

Dominguez is a multi-award-winning product designer and architect of the Adventurous Thinking innovation strategy which she has implemented at organizations including NASA, Stanford and Breville.

Drew is visiting lecturer at the Royal College of Art, advising automotive design Masters and Ph.D. students. He founded the Automobility Group, a global community exploring the future of urbanism, design and software.

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