Stephen Curry has lead the Golden State Warriors to two NBA titles in the past three years. His achievements have resulted in the richest contract in the league’s history and new business relationships — like a global partnership with Infiniti.
A few days before signing a five-year contract extension for $201 million, the star point guard for the Golden State Warriors agreed to the business relationship with the luxury automaker.
According to Infiniti, Stephen Curry’s outstanding achievements and personal ambition to be at the top of his profession embody the spirit of Infiniti’s new brand positioning ‘Empower the Drive.’ ”
The manufacturer will feature Curry in upcoming global product and brand marketing communications campaigns. Curry’s first campaign with the carmaker will be part of the debut of the new Infiniti Q50 this summer.
“Stephen Curry’s drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the Infiniti brand. Just like Infiniti, he never stops pushing himself,” said Roland Krueger, Chairman and Global President, Infiniti Motor Company.
“We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game.”
Curry added: “Infiniti is a brand that I’ve known and admired because of its strong heritage of performance, design and groundbreaking technologies. I’m drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential.”
After recovering from ankle injuries, Curry has made the NBA All-Star team the past four seasons. He has led the league in three-point shooting the past five seasons. Curry averaged 25.3 points 6.6 assists and 4.5 rebounds per game this past season. The Warriors defeated the Cleveland Cavaliers in June for the 2016-17 NBA title.
Article Last Updated: July 3, 2017.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
