Ford Mustang dominates internet vintage car searches

Michael James

The car restoration process can be complicated and expensive.

Vintage car enthusiasts all have their favorites. But there’s one iconic vehicle that dominates internet searches — the Ford Mustang.

According to the website classiccars.com, the Mustang generated 3,736,942 unique searches in 2016. The Mustang pushed the Ford to its status as the top manufacturer searched for vintage vehicles, followed by Chevrolet.

The Ford Mustang is the most searched vintage car, according to classiccars.com
The Ford Mustang is the most searched vintage car, according to classiccars.com

In its state-by-state calculations, the Mustang ranked first in 13 states, followed by the Chevrolet Impala (7) and the Chevrolet Camaro (5), Chevrolet Corvette (3), Dodge Charger (3) and Ford Thunderbird (3).

ClassicCars.com, which specializes the research and purchase of classic cars and trucks, registers 330,000 searches daily and three million unique monthly visitors. The site, founded in 2007, is based in Phoenix, Arizona.

Among manufacturers, Ford and Chevrolet were evenly split, each ranking first in 20 states. Overall, domestics topped searches in 49 states, with the lone import–Mercedes-Benz–listed as most popular among Connecticut enthusiasts.

While American muscle cars led state-by-state searches, trucks topped the list in West Virginia and Oklahoma.

Among European models, the Volkswagen Bus was of greatest interest with 240,656. The Datsun 280Z led Japanese models, at 157,265 unique searches.

“Owning pristine collector vehicles – particularly domestic performance and muscle cars – continues to be a passion for many Americans, from the most seasoned collectors to enthusiasts making their first purchase,” said Roger Falcione, president and CEO of ClassicCars.com.

“In fact, two vehicles on our list—the Ford Fairlane and Dodge Charger—play prominent roles in ‘The Fate of the Furious,’ which recently topped $1 billion box office sales worldwide, attest to the international interest in American performance and muscle cars.”

Article Last Updated: November 20, 2023.

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