Volvo is no different than other carmakers with clever marketing. By the time new Volvo FH truck was launched Sept. 5 in Gothenburg, Sweden, it had already received vast considerable attention via a YouTube video called Ballerina Stunt.
In the 3 1/2-minute footage high-liner world record holder Faith Dickey walks on a wire strung between two new FH trucks driving at 50 mph as it approaches a tunnel.
The stunt was set up to show the precise handling of the new Volvo FH. It was filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero (James Bond, Harry Potter, Pirates of the Caribbean.)
The video, which has 5 1/2-million views, was directed by Academy Award nominee Henry Alex Rubin. Music by J. Ralph / The Rumor Mill.
Article Last Updated: September 7, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.