It's sometimes hard to know what the creative minds behind the commercials are thinking, particularly when considering a spot like the Cars.com 30-second ad that will be broadcast in Super Bowl 46.
The plot is odd: Inside a dealership showroom, a car shopper is talking to a friendly dealer. But it's no ordinary visit.
As the customer and salesman are chatting, the car shopper's inner confidence is unleashed from his neck and shoulder in the form of smooth Disco-singing head. The tune: "Baby, I want that car!"
Some internet viewers have commented that the commercial "creeps them out."
That's a three-word review hard to disagree with. It's also a commercial that likely fits into the category of being so unique, the commercial is remembered but not the company presenting it.
https://www.youtube.com/watch?v=PMxSZQZuBYc
Article Last Updated: February 4, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
I have to disagree. The shock value alone makes this ad a winner. Plus, I understood exactly what they we’re discussing. One of the year’s best. Catchy song as well.