Ten 2012 Ferrari FFs sell in 50 minutes . . . that's fast

James Raia

It wasn't the fastest sellout in automotive history, but Ferrari's popularity is still acutely intact after 10 Ferrari FF models recently sold in 50 minutes. The caveat: the 2012 editions were part of the annual Fantasy Gift category in the Neiman Marcus holiday catalog.

Despite a $395,000 price tag (about $100,000 more than the cost of the same car at a delearship), the allotment of Ferraris as catalog gifts were purchased quickly because there's more to the story.

Since only 10 specialty Ferraris were made, each car's exterior is painted "Grigio Caldo" and will bear a numbered interior plaque.

Each of the buyers of a Ferrari from he Neiman Marcus catalog was also given a Ferrari Winter Driving Experience in Aspen, Colorado.

Neiman Marcus catalog Ferrari FFs are also scheduled to be delivered in the spring of 2012 — more than a year earlier than dealership-purchased Ferrari FF models will be delivered.

The record for quickest automotive sellout in the Neiman Marcus catalog occurred in 2010 when the 10 available 2011 Chevy Camaro convertibles sold out in three minutes.


Article Last Updated: November 10, 2011.

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