Toyota Camry, 2012: Reinventing the wheel in 30 seconds

James Raia

The 2012 Toyota Camry is now in the beginning stages of its heavy marketing campaign, as witnessed by several commercials, including the 30-second ad featured below, broadcast during the World Series.

Toyota is reportedly spending $175 million to promote the 2012 Camry. In this instance, the commercial is creative, compelling and humorous.

In 30 seconds, the viewer sees the "magic" in the construction of the Camry and the same wonderment of creating the appropriately sized dog for the guy driving the car.

It's clever, for sure, although some critics, say Toyota's new slogan, "It's Ready. Are You?" is too close to a new Boy Scouts promotion

Regardless, the commercial for the 2012 Toyota Camry "works" on several levels.

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Article Last Updated: October 20, 2011.

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