Rodeo Drive Concours honors Italy and its legendary cars

James Raia

The Rodeo Drive Concours d’Elegance will celebrate “The Art of Italian Motoring” on June 19, 2011 in Beverly Hills, California. The annual event will take place as the country of Italy marks the 150th anniversary of its unification.

In celebration, Rodeo Drive will pay tribute to some of the most famous names in Italian design and lifestyle.

“The annual Father’s Day event will highlight a WORLD CLASS combination of automobiles, motorcycles and designers featuring Italian makes and models,” said Bruce Meyer, event chairman. “We hope to curate the best selection of Alfa Romeo, Ferrari, Fiat, Lamborghini, Lancia and Maseratis from Southern California and the Western United States for this year’s tribute to Italy.”

Legendary Italian motorcycles are also invited to show including Ducati, Lambretta, Moto Guzzi and Vespa. The event will also feature Italy’s design companies, including vehicles designed by Bertoni, Frua, Ghia, Michelotti, Pininfarina, Touring and Zagato.

The Rodeo Drive Concours d’Elegance is an exclusive display of luxury automobiles set against the backdrop of world class Rodeo Drive boutiques. Celebrating the unique relationship between the automotive, fashion and entertainment industries, the car show is free to the public.

An estimated 30,000 spectators from throughout Southern California attend the event. The first-ever Concours on Rodeo was held in conjunction with the world premiere of the Ferrari 348 Spider in 1993 and since has been named one of the “300 Unmissable Events & Festivals Around the World” by top travel publisher Frommer’s.

For more information, phone 310-410-1022 or visit: Rodeo Drive Concours

Source: Rodeo Drive Concours d’Elegance

Article Last Updated: March 28, 2011.

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