The Ferrari Luce starts at $560,800 in the United States before options, Ferrari has confirmed, and American deliveries begin in the second quarter of 2027. At the European Central Bank’s rate on May 25, the day Ferrari revealed the car in Rome, its €550,000 European price came to $640,365.
That European figure includes Italy’s 22% value-added tax, and the American one leaves out state sales tax. With the VAT removed, the Luce costs €450,820 in Italy. I converted that to $505,143 at the ECB’s October 22 rate, which puts the U.S. sticker $55,657 higher, about 11%.
Key Takeaways
- The Ferrari Luce starts at $560,800 in the U.S. before options and state sales tax, and American deliveries begin in the second quarter of 2027.
- Europe’s €550,000 price includes Italy’s 22% VAT, so €99,180 of it is tax and €450,820 is the car.
- At the launch-day exchange rate, €550,000 was $640,365, which makes the U.S. price look $79,565 lower.
- Against Italy’s pre-tax price, the U.S. sticker is $55,657 higher at the ECB’s October 22 rate of 1.1205, about 11%.
- Cars imported from the EU pay a combined 15% U.S. duty on their declared import value, in force since August 1, 2025.
- California’s 7.25% statewide sales tax would add $40,658, for $601,458 before local district taxes.
- A Porsche Taycan Turbo GT lists at $243,700, so the Luce costs 2.3 times as much.
Europe’s €550,000 Includes €99,180 in Italian VAT
Italy taxes a new car at 22%, so €99,180 of the €550,000 goes to the state. American window stickers are quoted before tax, which makes the pre-tax Italian figure the one to set beside $560,800.
| Ferrari Luce price | In dollars, May 25 rate | In dollars, Oct. 22 rate |
|---|---|---|
| Italy, €550,000 with 22% VAT | $640,365 | $616,275 |
| Italy, €450,820 without VAT | $524,889 | $505,143 |
| U.S. MSRP, before sales tax | $560,800 | $560,800 |
| U.S. MSRP above Italy’s pre-tax price | $35,911 (6.8%) | $55,657 (11.0%) |
The euro has slipped from $1.1643 to $1.1205 since the reveal, and that move alone takes $24,090 off the converted European price.
Cars Built in Italy Pay a 15% U.S. Tariff
Passenger cars imported from the European Union have paid a combined 15% duty since August 1, 2025, under the U.S.-EU trade framework that the Commerce Department and the U.S. Trade Representative put into effect in the Federal Register on September 25, 2025. Customs charges it on the declared import value rather than on the sticker.
Ferrari set its American tariff policy on March 27, 2025. Terms on the 296, SF90 and Roma families stayed as they were, and for the remaining models Ferrari said the new import conditions would be “partially reflected on pricing, up to a maximum 10 per cent increase, in coordination with our dealer network.”
The Luce arrived 14 months later, with the duty already in force.
State Sales Tax Comes on Top of the $560,800
California’s statewide rate of 7.25%, before local district taxes, adds $40,658 and brings a Luce to $601,458. That total still sits $14,817 under the converted Italian price with VAT at the October 22 rate. The $560,800 excludes options, which Ferrari has not priced publicly.
Up to 1,036 hp and a 122 kWh Battery
Four motors derived from the F80 hypercar give the Luce up to 1,036 hp under launch control, and Range Mode, which Ferrari tunes for distance, caps it at 430 hp with the rear wheels doing most of the work. Ferrari quotes more than 530 km from its 122 kWh battery on Europe’s WLTP cycle, about 329 miles, and the EPA has not published a figure.
Ferrari warrants the powertrain for eight years with unlimited mileage.
The full specifications, the LoveFrom interior and the reception at the reveal are in TWD’s Ferrari Luce launch report.
A Porsche Taycan Turbo GT Lists at $243,700
Porsche‘s most powerful Taycan, the Turbo GT, is priced from $243,700 in the U.S. with or without the Weissach Package. The Luce costs $317,100 more, 2.3 times as much.
Ferrari Shipped 787 Cars to the Americas in the Second Quarter
Ferrari’s second-quarter results, filed July 30, show 787 cars shipped to the Americas, against 993 a year earlier, and 1,817 for the first half against 2,015. Chief executive Benedetto Vigna said demand remained healthy, “with an order book that entirely covers 2027,” the year American Luce deliveries start.
U.S. Deliveries Begin in the Second Quarter of 2027
At $560,800, the Luce’s U.S. price is $79,565 below its European price converted at the launch-day rate, but the €550,000 carries Italy’s 22% VAT. Set against the pre-tax Italian price, the American sticker runs $55,657 higher at the October 22 rate, with a 15% import duty between the two markets and state sales tax still to be added here.
Frequently Asked Questions
How much does the Ferrari Luce cost in the U.S.?
Ferrari has confirmed a U.S. starting price of $560,800 before options. State sales tax is extra; at California’s 7.25% statewide rate it adds $40,658.
Why is the U.S. price lower than the European price?
The €550,000 European price includes Italy’s 22% VAT, and the U.S. MSRP is quoted before sales tax. Without the VAT, the Luce costs €450,820 in Italy, or $505,143 at the ECB’s October 22 rate, which is $55,657 below the U.S. price.
How much is the Ferrari Luce in Europe?
Ferrari announced a European price of €550,000 when it revealed the car in Rome on May 25, 2026. That was $640,365 at the ECB’s launch-day rate and $616,275 at the October 22 rate.
Does the $560,800 price include sales tax?
U.S. MSRPs are quoted before state and local sales tax, so the amount a buyer pays depends on where the car is registered. In California the 7.25% statewide rate brings it to $601,458 before district taxes.
Do U.S. tariffs apply to the Ferrari Luce?
Yes. The Luce is built in Maranello, Italy, and passenger cars from the European Union have paid a combined 15% U.S. duty since August 1, 2025. The duty is charged on the declared import value, not on the retail price.
When can U.S. buyers get a Ferrari Luce?
American deliveries begin in the second quarter of 2027. European deliveries were scheduled to begin in October 2026.
What is the Ferrari Luce’s range?
Ferrari quotes more than 530 km, about 329 miles, on Europe’s WLTP cycle from a 122 kWh battery. The EPA has not published a rating for the U.S. model.
How much horsepower does the Ferrari Luce have?
Up to 1,036 hp from four motors under launch control. Range Mode limits output to 430 hp, Tour Mode to 617 hp and Performance Mode to 725 kW, about 972 hp.
How does the Luce’s price compare with a Porsche Taycan Turbo GT?
Porsche lists the Taycan Turbo GT at $243,700 in the U.S. The Luce costs $317,100 more, or 2.3 times as much.
Michael Kahn
Michael Kahn is the writer, photographer, and publisher behind The Weekly Driver. He cares about how cars drive and what they're like to own. He covers automobile industry news, car shows and events, and new car reviews. The reviews come from behind the wheel: day trips that favor back routes, treating a good meal as half the reason to go. He directs and produces the visual media, matching each car to a setting and mood that fit it. When he's not reviewing new cars, Michael races paddleboards, camels, and ostriches, along with the occasional exotic car on the racetrack, and has driven in every state and country visited.
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