Auto industry dilemma: Adweek examines the selling of electric cars in the United States

The article provides details in several areas:

* The Next Big Thing: More and more electric cars coming from a wider range of automakers – from BMW’s Mini-E to Nissan’s Leaf; making the move to the mass market;

* Current consumer perception: “range” anxiety, higher price points, and the need to learn about more options in the category – how will automakers change minds?;

* A need for the uncomplicated: educating the average consumer through advertising;

* From the traditional test drive to viral marketing – marketers going all out.