London Newspaper Selects 100-Most Beautiful Cars (Introduction)
In the automotive world, it’s possible nothing else could gain as much survey attention as asking readers to either tell mechanic nightmare stories or give their opinions on the most beautiful cars in the world. I prefer the latter subject, and it’s what makes a recent survey in The Daily Telegraph in London, England, a marketing wonderment and a journalistic golden nugget. The newspaper simply asked readers to send it their choices for “The 100 Most Beautiful Cars.” This week, the newspaper began counting down the results in reverse order. It’ll be a few more days before the readers’ top choice among thousands of votes for 367 specific models is published. In the meantime, the multi-part article is a great
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