Honda drives save the drive-in theater campaign
Like soda fountains and mom and pop markets, drive-in theaters could be the next symbol of American culture to disappear. The reason, the nearly 375 remaining drive-in theaters in the United States will be required to convert to digital projection by the end of 2013. The cost is $80,000 per theater and that expense would prevent many drive-ins from staying open. But Honda isn’t too keen on letting another symbol of Americana disappear. And to hopefully prevent the loss of the theaters, the carmaker has undertaken The Save The Drive In campaign to preserve the concept that began 80 years ago. Drive-ins date to June 6, 1933 when inventor Richard M Hollingshead, Jr. opened the first location in Pennauken, New
Read more