Sports Illustrated, Lexus team with supermodel Tori Praver in 2012 swimsuit issue
While Kate Upton has been unveiled as the cover model for the annual Sports Illustrated swimsuit issue, SI as per tradition will feature many other models, including Tori Praver in the yearly best-selling issue. In an ideally time public relations move, Lexus has announced the campaign TORI 500. With the headline, “Lexus Throws Sports Illustrated Swimsuit a Curve”, the multi-faceted campaign showcases an actual racetrack the automaker created in the shape of Praver’s body. “Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it — that’s something only Lexus and its all-new 2013 GS
Read more