Ferrari sets sales record in 2011, new 12-cylinder model set for Geneva debut

James Raia

The fluctuating economy didn't hurt Ferrari in 2011. In fact, it helped the Italy luxury carmaker establish two sales records, including the most vehicles it's ever sold in one year.

Ferrari sold 7,195 cars globally in 2011, an increase of 9.5 percent from the 2010 previous record, 6,573.

The record sales number translated into 2.251 billion euros ($2.63 billion) in sales,  the first time Ferrari has surpassed two billion euros in sales in one year.

Ferrari sets sales record in 2011, new 12-cylinder model set for Geneva debut 1

Ferrari, owned by the auto giant Fiat, recorded record sales in the United States, Greater China region and in the Middle East in 2011.

"We can only be satisfied with these results," said Luca di Montezemolo, the head of the Ferrari brand. was quoted as saying.

Demand was also up in Britain, Germany and Switzerland in particular.

Montezemolo said a new 12-cylinder model would be unveiled at a show in Geneva in March, which he described as "a revolutionary new car that delivers extreme performance and unprecedented power output."

 

Article Last Updated: February 19, 2012.

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