Hyundai claims another honor via J.D. Power's customer loyalty crown

James Raia

Hyundai has claimed another honor, the time it's been ranked highest among all automotive brands in J.D. Power and Associates 2012 Customer Retention Study.

Now in its ninth year, the study measures the rate at which automotive brands retain their existing customers and examines the reasons why customers remain loyal. Hyundai earned the top spot in the study, improving its retention rate by four percentage points from 2010 to 64 percent in 2012.

According to J.D. Power and Associates, Hyundai's increased retention rate is shaped by its expanding model lineup, as well as the fact that perceptions of the brand's quality and appeal have continued to improve during the past decade.

2012 side view Hyundai Sonata

The 2012 Hyundai Elantra was a top pick among many leading automotive sites, with the Hyundai Sonata, Hyundai Santa Fe, Hyundai Genesis, Hyundai Accent and Hyundai Equus anong the manufacturer's enduring models.

The 2012 Customer Retention Study is based on responses from 117,001 new-vehicle buyers and lessees, of which 73,733 replaced a vehicle that was previously acquired new. In addition to customer retention, the study also measures the rate at which each automotive brand captures customers from its competitors, known as conquesting.


Article Last Updated: January 19, 2012.

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