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Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h

Lexus GS 350 and GS 450 H prototypes, unveiled Nov. 30 in a regional preview in Las Vegas to international journalists and broadcasters, showcased the brand's traditions and new highlights for the 2013 models to debut next spring.

The most obvious changes are the newly designed front grill and appreciably improved technology packages.

Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h 1

Pricing for the GS 350 won't be announced until near the end of the year, while the hybrid model's price, according to Lexus representatives, won't be for "a couple of months."

Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h 2

Other keen features and relevant info:

* Mark Levinson sound system with 835 watts, 17 speakers;

* 12.3 inch navigation screen;

Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h 3

* Lexus expects to sell 20,000-25,000 2013 models per year for the lifespan of the car, likely 6 or 7 years.

* Lexus rep said prototype male and female buyer of 2013 models are named Greg Smith and Gretchen Smith, but assuming it's for GS.

Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h 4

* The 2013 Lexus GS 350 will be featured in the carmaker's first Super Bowl commercial in 2012 followed by its affiliation as the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.

* Cabin materials include three types of wood set off by meticulously detailed contrast stitching on the instrument panel, door trim, center console, shift knob and steering wheel.

Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h 5

* The GS 350 will be available in rear-wheel drive (RWD) or all-wheel drive (AWD) configurations, and can be equipped with the available Premium, Luxury or F SPORT packages.

In brief test drives on the grounds of the Las Vegas Motor Speedway, the GS 2350 rear-wheel drive and sports versions offered familiar Lexus experiences: firm but nimble driving and the Lexus "signature" — quiet rides.

Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h 6

Lexus, 2013: Vast media blitz set for redesigned GS 350, 450h 7

What do readers of TheWeeklyDriver.com think of the new 2013 Lexus design?

All images © James Raia/TheWeeklyDriver.com

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