Mercedes-Benz has joined the growing list of automakers who believe professional bicycle racing offers a good sponsorship opportunity and it will supply a new team based in Luxembourg with vehicles beginning with the 2011 season.According to a report on VeloNation.com, Mercedes-Benz Luxembourg will supply all vehicles for the team that will feature brothers Andy and Frank Schleck. Andy Schleck finished second to Alberto Contador in this year’s Tour de France. The team’s title sponsor has not been announced.
“We look forward to be supporting the ambitious goal of winning the Tour de France for Luxembourg with this new team”, said Gerhard Roth, Administrateur Délégué of Mercedes-Benz Luxembourg S.A. “This partnership with the Luxembourg Pro Cycling Project fits well with our brand philosophy of ‘The best or nothing’.”
According to the report, Mercedes-Benz will provide the new team with specially adapted cars, minibuses, trucks and and team tour buses.
Nissan joined the cycling sponsorship as the second sponsor of the American team sponsored by RadioShack and featuring seven-time Tour de France winner Lance Armstrong in 2010.
Jaguar and Skoda, the Czech manufacturer, are also major sponsors and automobile providers in professional cycling.
Jaguar is the official sponsor of the Sky Team based in England. Skoda is the official vehicle of the Tour de France. Fiat was also the official vehicle of the Tour de France for many years.
Article Last Updated: September 29, 2010.
- About the Author
- Latest Posts
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.