Land Rover debuts new, intuitive, customer-oriented web site

James Raia

Land Rover debuts new, intuitive, customer-oriented web site 1Land Rover, the marquee British brand owned by Tata Motors, has launched a new website with an intuitive layout, improved design and navigation, interactive content and greater information on Land Rover products.

The new web site includes a ‘Build and Price’ configurator for all models. Consumers can now customize and price a Land Rover, including its wheels, exterior and interior trim colors and other options.

Land Rover debuts new, intuitive, customer-oriented web site 2

The web site’s features also include: 360-degree views of vehicles, detailed specification and a price calculator. The details can be sent to friends, printed as hard copies or sent to a local dealership to arrange a test drive.

To view the new Land Rover site, visit: www.landrover.co.uk

Article Last Updated: April 3, 2010.

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