Alonso, the former two-time world titlist, is switching this season to Ferrari from Renault.
The presentation is scheduled for 9:30 (GMT).
Alonso will be joined by Felipe Massa, Luca Badoer and Giancarlo Fischella and other key personnel are part of the naming of the new vehicle.
If weather is cooperative at the Ferrari Fiorano test track, the new team hopes to use the new car for a promotional video.
Ferrari has launched its new car online every year since 1996. The webcast lauch will available in Italian, English and Japanese, according to web site information.
To view the Ferrari launch, visit: Ferrari.com.
James Raia
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida. An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.