Sponsors like Bank of America, Holiday Inn, Pepsi, Sharp and Taco Bell are offering trips to the series as grand prizes in sweepstakes tied to the games.
And as far as the automotive industry, Chevrolet will have a substantial presence. Most important for the American manufacturer: It will be the presenting sponsor of the Roberto Clemente Award.
The honor is given to the player who epitomizes the humanitarian efforts of Major League Baseball. It will be presented on the field during pre-game activities in Game Three.
The presenting sponsorship is part of the manufacturer’s $100 million campaign geared toward the 2008 Malibu and its quest to compete with Honda and Toyota. The Malibu’s redesign was introduced in commercials during the Major League playoffs.
How Chevrolet‘s commercials during the World Series will help sell the Malibu remains to be determined. But representatives from Chevrolet and its parent General Motors have said they believe the Malibu can compete the with popularity of Honda and Toyota.
But the task won’t be easy accomplished. Camry’s sales (417,104) more than tripled Malibu sales last year. The Accord, meanwhile, outsold the Malibu, 348,843 to 138,110.
Article Last Updated: March 27, 2026.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.