Super Bowl commercials: Hyundai to tout Genesis, Elantra
Let the 2014 Super Bowl and its commercials — especially for carmakers — begin. And for Hyundai, the game Feb. 2 will mark the automaker’s seventh straight time participating in the biggest advertising day of the year. Hyundai will focus on two c ars in two 30-second spots on Fox Sports’ coverage of Super Bowl XLVIII, the Hyundai Elantra and Hyundai Genesis. The Elantra is the South Korean manufacturer’s best-selling car. The Genesis is the Hyundai’s luxury sports sedan. The Genesis commercial spot, which will be broadcast in the first quarter of the Super Bowl, will focuses on a suite of 360-degree, sensory-based active-safety features like emergency braking and lane-departure warning. The Genesis ad will also highlight the sedan’s AWD
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