Geez, a $100 million ad campaign should do something for ya. And do it did for the Chevrolet Malibu.
The new Malibu, promoted extensively dating to the global telecast last October of the World Series, has been selected as the 2008 North American Car of the Year. The announcement gave General Motors Corp. the top honor for the second straight year.
The Malibu was chosen by this year’s media jury from a field of 15 cars and 13 trucks. GM vehicles captured four of the final six candidate spots for the awards.