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Adam Olalde is the founder and CEO of Xtreme Xperience. The Chicago-based company provides unique driving experiences in luxury cars mixed with racetrack and lifestyle experiences.
Olalde, who began his business after working for a luxury car rental service, is our guest this week on The Weekly Driver Podcast.
Co-hosts Bruce Aldrich and James Raia discuss with Olalde the fascination consumers have in exotic and high-performance vehicles — from Lamborghini to Porsche to Rolls-Royce.
The business began with Olalde renting vehicles for one-hour test drives throughout Chicago. The idea expanded to test drives at a nearby racetrack.
Since the company’s debut in 2012, the company reports it has helped more than 300,000 people cross ‘drive an exotic car’ off their buckets list at more than 50 driving destinations nationwide.
Xtreme Xperience offers several travel and entertainment packages, all centered around an expansive lineup of unique vehicles.
It’s not uncommon, Olalde explains, that the joyful experience of driving a highly desirable car leads to a wedding proposal.
Please join Bruce and me as we spend 30 minutes with a business owner passionate about unique cars and providing unique driving experiences.
Article Last Updated: September 21, 2023.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
