Lotus takes the lead with new cat helmets (April Fools)

Every car manufacturer looks for an edge against the competition. Lotus thinks it has found one — cat helmets.

The luxury sports car manufacturer has introduced for a brief time (April 1) lightweight, optimized, ergonomically designed and stylish helmets for our four-legged friends. They’re called Pet Lids.

According to Lotus, “Pet Lids are the ultimate accessory for animal-friendly sports car owners.”

The innovative product was unveiled after “extensive and hair-raising time trials.” The new lifestyle range of stylish helmets is described as practical and desirable.

Tipping the scales at a trim 25 grams, the wonderfully detailed lids can be personalized with your furry companion’s name and blood group.

Available in a choice of contemporary and historic color schemes, the new Lotus Pet Lids are a perfect way to enhance the safety of cats for trips to the vet, visiting a cat show or just a spirited Sunday drive.

Commenting on how Lotus has taken the lead in this new field, Head of Safety Felix Shepard said: “We were inspired by Clark, the Hethel factory cat who kept wanting to jump in the cars when we were track testing. As we take safety seriously, it was only proper that our furry friends should be afforded the same pedigree of protection that our drivers have.”

Launched in time for spring, the Lotus Pet Lids are now available for loyal Lotus fans and can be ordered until noon today.

The helmets can also be customized through the company’s increasingly popular Lotus Exclusive program. Developed by the Lotus Design team, it combines traditional British craftsmanship with the best of modern design.

Conceived to inspire a new breed of customer, allowing them to tailor the helmets to their, owners’ and pets’, personal tastes, Pet Lids offers a comprehensive array of options.

For more information, visit: www.lotuscars.com.