Automobile manufacturers have long been associated with bicycle racing sponsorship. The latest carmaker to join list is Lexus. The luxury brand has been named as the official vehicle of the USA Pro Challenge.
The two-year arrangement with the fourth-year race will include several components.
Through the Lexus Champion Giveaway, the brand will provide the overall race winner with a three-year lease for a CT 200h hybrid.
Additionally, Lexus will be the presenting partner for the Sprint Jersey, which has been worn by some of the top sprinters in the world, including Cannondale’s Peter Sagan.
The USA Pro Challenge, August 18-24, and will travel 550 miles from Aspen to Denver, making stops in 10 Colorado host cities.
Lexus will 125 cars for the caravan, including the all-new 2015 NX 200t, a luxury compact crossover featuring Lexus’ first 2.0-liter four-cylinder gasoline turbo engine, versatile capabilities and intuitive technology.
Through the Lexus Drive to the Finish, the NX 200t will lead the cyclists out of the start city each day.
In addition to being the presenting partner for the Stage 6 Individual Time Trial in Vail, Lexus will entitle the Sprint Jersey. The jersey is awarded to the rider who accumulates the most bonus points, which are given based on sprint line performances as well as finishing the stage in the top 15 places.
As part of the partnership, Lexus will have a consumer-engaging footprint within the Finish Festival, an interactive, free-to-the-public event located at the finish of each stage of the race. The Lexus space will including displays to allow guests to get real-time updates on the Pro Challenge, as well as additional information on race participants.
Fans also can participate in the Ultimate Poll to share their pick of favorite teams, cyclists, host cities and Lexus vehicles for the chance to win a VIP hospitality pass for the 2015 race.
The Lexus space also will highlight the Lexus F SPORT Performance Bike, an LFA-inspired carbon fiber road bike. One hundred F SPORT bicycles were built last year to demonstrate the shared characteristics between Lexus and cycling, such as efficiency, design elegance and performance-minded materials. The frame uses the same carbon fiber material Lexus developed for the LFA supercar, while the paintwork is polished to LFA standards. Each bike received quality reviews akin to the super-fastidious LFA-inspection process.
Additionally, through a partnership with Bicycle Colorado, which encourages and promotes cycling, Lexus will offer spectators bike valet service, providing convenience and ease at each stage finish for fans.