Volkswagen has assumed title sponsorship of the Sea Otter Classic, the largest bicycle festival in North America, and will be the key new component among several changes for the April 19-22 event at Laguna Seca Recreation Area in Monterey.
The event's offical name is Volkswagen Sea Otter Classic Powered by SRAM.
Also new for 2012 event, which features pro and amateur racing in numerous cycling disciplines, is the introduction of cyclocross racing, an expanded kids' riding area, an invitational downhill skateboarding exhibition and enhanced outreach for female cyclists.
“Sea Otter provides us with the perfect partnership to expand on our commitment to environmental sustainability that goes beyond fuel-efficient vehicles,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “We’re proud to support this world-class event that spreads the passion for cycling from children to adults.”
Volkswagen has also recently partnered with the national cycling advocacy group Bikes Belong to support development of bike-friendly communities and create a cleaner environment.
Article Last Updated: February 29, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
