Bolstered by Volkswagen's clever presence of a young child dressed in a Darth Vader outfit, automakers made a big comeback last year in Super Bowl advertising. And carmakers will combine in this year's extravaganza as the largest-spending industry.
Volkswagen will return different Darth Vadar and Star Wars' takes this year. Acura, Audi, Chrysler, Kia, GM, Honda, Hyundai, Lexus and Toyota, among other auto-related companies, will also advertise and will be among the sold out 70 commercial spots in the Feb. 5 game between the New York Giants and New England Patriots.
Commercial positions for this year's Super Bowl were already taken by late last November, with one slot reportedly selling for $4 million.
Ad sales during the Super Bowl, according to industry analysts, could generate more than $250 million in revenue.
General Motors via its Chevy brand will run seven TV commercials before, during and after the game. Hyundai has three different commercials.
One difference this year: Many, if not all of the carmakers, have already released their respective Super Bowl commercials via YouTube, Facebook and in other social media formats.
Here are six of the Super Bowl commercials set to have broadcast debuts during this year's Super Bowl. All of the commercials below are also posted on YouTube and Facebook.
It will be interesting to see if the early Social Media debuts will have an impact on the usual game day buzz for the Super Bowl commercials.
Article Last Updated: February 1, 2012.
- About the Author
- Latest Posts
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.