General Motors has opted for a campy tact in its Super Bowl commercial touting the 2012 Chevy Silverado.
With Barry Manilow’s hit single “Looks Like We Made It” from 1976 as the theme, a man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar.
A group of friends, who are Silverado owners, makes its way to the designated meeting spot but notice one of their buddies is missing. One of the survivors offers the Chevy Silverado driver a Twinkie upon his arrival.
The 60-second commercial is called “2012” and it will be broadcast in the first quarter of Super Bowl 46 between the New York Giants and New England Patriots.
Unfortunately, not everyone makes it to the meeting point. The guy who didn’t, Dave, we’re told, “drove a Ford.”
Article Last Updated: February 10, 2024.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.