The 2012 Toyota Camry is now in the beginning stages of its heavy marketing campaign, as witnessed by several commercials, including the 30-second ad featured below, broadcast during the World Series.
Toyota is reportedly spending $175 million to promote the 2012 Camry. In this instance, the commercial is creative, compelling and humorous.
In 30 seconds, the viewer sees the "magic" in the construction of the Camry and the same wonderment of creating the appropriately sized dog for the guy driving the car.
It's clever, for sure, although some critics, say Toyota's new slogan, "It's Ready. Are You?" is too close to a new Boy Scouts promotion
Regardless, the commercial for the 2012 Toyota Camry "works" on several levels.
To receive The Weekly Driver newsletter via email, visit: Free Newsletter
https://www.youtube.com/watch?v=X0dPeZxSy0M&feature=player_embedded
Article Last Updated: October 20, 2011.
- About the Author
- Latest Posts
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
