Women of the 2011 Geneva Motor Show

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The idea of models representing manufacturers at car show dates more than 80 years. Eight women wearing what were then considered skimpy bathing advertised the 1927 Packard 343 Series. They were called the Damsels of the Dance.

Forty years later, the once provocative idea had become commonplace in the auto industry. And in the book Chrome Sirens – The Enduring Allure of Auto Show Models, published in 2008, details the history of car show models is documented.

Fast-forward to 2011 and the idea of car models is going strong at the Geneva Motor Show. A photo gallery of some of the models follows.

For more information, visit: Geneva Motor Show


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1 thought on “Women of the 2011 Geneva Motor Show”

  1. There is a book “Sirens of Chrome” that chronicles the auto shows and the “Sirens” or models who stand beside the cars from the beginning of industry in 1905 to the present. Author Margery Krevsky

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