The Jaguar B 99, a new concept car from Bertone, one of the world’s oldest design brands, will have its world premiere March 3-13 at the Geneva Motor Show.
The B 99 projects Jaguar’s classic style into the future with refined Bertone (now 99 years old) elegance with its sleek lines and smooth volumes. The result is a compact, four-door sedan that fits perfectly into the D segment.
Starting with a classic three-volume architecture, Bertone designers have shaped a taut, muscular body with strong character, entirely constructed with handmade aluminum panels in true Italian “coachbuilder” tradition.
The unique personality of the luxury sports sedan is emphasized by the sophisticated minimalism outside and in, with the exclusive use of prestigious materials inside the cockpit such as soft Italian leather, brushed aluminum and high-gloss African wood.
Bertone will present not only the luxury sedan in Geneva but also a full GT2 race version, maintaining the exceptional “double soul” tradition of the Jaguar brand, adding high speed aero appendages and aggressive graphics to the jet set wafting car.
The B 99 uses a full hybrid long range power system tuned by Bertone Energy (the newest Bertone division dedicated to renewable energy research). Bertone has been studying alternative powertrains for the 20 years, with many examples including full electric “extreme” concept cars like the 1992 Blitz or 1994 Zer record car, which was the first full electric car to break the 300 kilometer per hour speed barrier.
With the 2011 Jaguar B99 concept car, Bertone establishes a new record in its 99 year history as the only Italian designer to have created five different Jaguars. The previous models are the 1957 XK 150, produced in a limited edition of four copies, the 1966 Jaguar FT concept car, the 1967 Jaguar Pirana, and 1977Jaguar Ascot.
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Article Last Updated: March 1, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.