Geneva Motor Show: Rolls-Royce will debut electric Phantom

James Raia

Rolls-Royce Motor Cars is developing the 102EX, a one-off, fully electric powered Phantom to debut at the Geneva Motor Show on March 1, 2011. The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Muller-Otvos, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

With 102EX, also known as the Phantom Experimental Electric (EE), it’s the intention of Rolls-Royce to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.

While there are no plans to develop a production version, as one of the company’s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.

These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.

In preparation for the Geneva debut, Rolls-Royce is set to launch the website www.electricluxury.com.

According to the carmaker, the portal “is to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the car’s progress while on tour.”

Full technical specifications for 102EX will be published on Feb. 28, 2011.

Source: PRNewswire

Article Last Updated: February 19, 2011.

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