Shaun White, the two-time Winter Olympic gold medal winner and the most decorated athlete in Winter X Games history, has other sporting goals in mind — car racing.
With the BFGoodrich Tires sponsorship, While will appear in the “Upgrade to BFGoodrich” campaign.
Taught by BFGoodrich specialists and a group of professional drivers known as “TeamBFG,” White learns how to improve his driving performance in a series of webisodes. The URL: www.bfgoodrichtires.com/shaunwhite.
Highlighted throughout the webisodes will be how drivers like White can upgrade their performance on BFGoodrich tires. Rally racing to road course technique will be featured.
The first webisodes documents White’s initial experiences. The first driver to show White what it takes to be a performance driver were Summer X Games RallyCar SuperRally bronze medalist and Formula Drift champion, Samuel Hubinette, and Rally America competitor, Lars Wolfe.
Additional instruction techniques learned include: buckling a five-point harness; dealing with crushed cornering cones caused by a drifting Viper as well as shifting, cornering and burnouts.
Shaun and his brother Jesse have designed the appearance of a Vermont SportsCar rally car he will use for training later this year. A replica of the White-designed vehicle will be given away to one consumer. Details of the giveaway are pending.
White’s fondness for cars is well-documented. Has has owned two white Lamborghinis.