California company debuts circular Bluetooth headset

Michael James

Maverick Lifestyle, a Palo Alto, Calif.-based manufacturer of hands-free mobile phone solutions, has introduced the Nica Sunrise Bluetooth headset at and select Apple Stores and Best Buy Mobile Specialty Stores.

A reinvention of the Bluetooth headset, Nica Sunrise features a light-weight, open-air and clean circular design that can be worn comfortably for extended periods of time.

Nica Sunrise is a departure from unattractive bar-shaped headsets, stemming from Maverick’s goal to counteract the negative stigma associated with wearing an awkward, protruding earpiece. With an unobtrusive shape, it resembles an audio headphone.California company debuts circular Bluetooth headset 1

Mobile phone users can say goodbye to Bluetooth fatigue in-ear syndrome. The Nica Sunrise’s open-air acoustics allow the headset to be worn comfortably for longer periods because there is no ear insert pressing on the ear canal.

The open-air approach also includes a larger speaker than those found on all other headsets, resulting in full audio. It features ergonomically designed separate left and right flexible ear clips and a soft flexible molded rubber pad that rests lightly on the outside of the ear. And the especially thin design allows the headset to lie flat in a pocket or easily fit into a small purse.

The Nica Sunrise headset can be conveniently charged in the car, in the office or from your PC by attaching magnetically to any of Maverick’s three charging dock options. With no USB plugs to fuss over, charging is quick and easy and the headset remains on and connected while charging.

The front of the Car Dock Charger rotates up to reveal an auxiliary cigarette jack and includes the nicaConnect® feature which triggers the headset to reconnect to the mobile phone as soon as the user starts the car – just like a built-in hands free system. California company debuts circular Bluetooth headset 2

Nica Sunrise is now available for $79.95 MSRP at and select Apple Stores and at Best Buy Mobile Specialty Stores. The Nica Sunrise as well as the Car Dock charger ($29.95 MSRP) and the Desk Dock charger ($19.95 MRSP) are available at

For more information on the Nica Sunrise and charging dock solutions visit:

Article Last Updated: July 28, 2023.

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