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Ford has new pitch for 2011 F-150: ‘We’ll bring it to you’

Ford Motor Co. isn’t content with the long-standing, best-selling status of its F-150 pick-up truck. So to increase aware of the 2011 model featuring the new EcoBoost engine, an automaker representative will bring the truck to your house for a test drive.

Ford is launching a 60-city tour to promote the F-150. Potential buyers can sign up for a Ford representative to bring the truck to the participant’s house or place of work for a 30-minute drive.

The new F-150 model has the EcoBoost V-6 engine, which uses twin turbo charging and direct fuel injection. Ford is touting this EcoBoost engine as being just as powerful as a V-8. Its 365 horsepower can tow as much as 11,300 pounds and has a payload capacity of 3,060 pounds.

“We want to give as many customers as possible the opportunity to drive it before it’s even available at their local Ford dealership,” said Marc Lapine, F-150 consumer marketing manager via a press release.

Ford will start the new home delivery program in Pittsburgh, Indianapolis, Cleveland and Columbus, Ohio, and it will continue through January, 2011.

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