Jim Lentz, president and CEO of Toyota, U.S.A., has gone into stealth mode. Appearing on national television news shows to Internet video posts, Lentz is in the early stages of trying to help Toyota, the world’s largest automaker, regain customer confidence.
Here’s a short Associated Press video during which Lentz, in sound-bite form, apologies and explains Toyota’s plans to repair several million automobile with two potential issues — sticking accelerator pedals and shifting floor mats.
Article Last Updated: February 1, 2010.
- About the Author
- Latest Posts
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.