The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) set targets for CO2 emissions – which BMW met with its Olympic fleet of cars, beating the target average CO2 output of 120g/km.
BMW will showcase electric vehicles with its 2012 fleet, the company already running a number of electric Minis in three countries to collect data on their usage. Wheelchair-accessible vehicles will be provided, as will BMW bicycles in the Olympic Village.
BMW will also use its motorcycle range to support certain events. LOCOG Chairman Sebastian Coe commented:
“Operationally, an automotive deal is vital for any organizing committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner.”
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James Raia
A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004. In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida. An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.