Toyota

Total Recall: 2007's Surprising Most Recalled Car List

Last August, for example, Ford Motor Co., announced it was recalling 3.6 million vehicles, mostly trucks from the 1990s, to fix a speed control deactivation switch. And last spring, Volkswagen began recalling 1 million new Beetles from the model years 2001 to 2007 to repair a brake light problem. “Now almost any time you pick up a newspaper, there is a recall,” said Tom Libby, senior director of industry analysis at J.D. Power & Associates in Troy, Mich. According to Libby, overall car quality has improved. However, since automakers are using more shared platforms and parts, the chances the sample bad component resulting in recalls for the same reason in multiple manufacturers has also increased. Conversely, the increase amount of

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Did Roberto Clemente Drive A Chevy?

Sponsors like Bank of America, Holiday Inn, Pepsi, Sharp and Taco Bell are offering trips to the series as grand prizes in sweepstakes tied to the games. And as far as the automotive industry, Chevrolet will have a substantial presence. Most important for the American manufacturer: It will be the presenting sponsor of the Roberto Clemente Award. The honor is given to the player who epitomizes the humanitarian efforts of Major League Baseball. It will be presented on the field during pre-game activities in Game Three. The presenting sponsorship is part of the manufacturer’s $100 million campaign geared toward the 2008 Malibu and its quest to compete with Honda and Toyota. The Malibu’s redesign was introduced in commercials during the

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Hey GM, Chrysler, Toyota? Get Charlize Theron Behind The Wheel — Now

Theron likely has plenty of apparel and fragrance deals in the works. But a smart car industry expert would immediately find out what kind of car Theron drives (if she drives) and persuade her with a healthy financial deal to tout the car — let’s say while she’s driving along Highway 1 on the Carmel, California, coastline. The sexiest woman alive promoting a car? Watch the sales spike make assembly plant lines reach critical mass. Now, Jill Wagner may not be as well-known as Theron, but she’s certainly a pretty actress, too. And her appearance beginning in 2005 in Mercury commercials certainly hasn’t hurt. Who’s Jill Wagner? You know her. She wears stilettos, has a long strong stride, wears an azure sweater

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