Forget about more horsepower, gadgetry, weird names and odd-colored paint. If one of the automobile manufacturers wants to immediately catapult its sales, hire Charlize Theron.The South-African born actress was recently named People Magazine’s sexiest woman alive, and she’s a fine choice.
Theron likely has plenty of apparel and fragrance deals in the works. But a smart car industry expert would immediately find out what kind of car Theron drives (if she drives) and persuade her with a healthy financial deal to tout the car — let’s say while she’s driving along Highway 1 on the Carmel, California, coastline.
Pure, unfiltered sex appeal advertising? Anything wrong with that?
Put Theron in pajamas or in jeans and a T-shirt. Put her in her bathroom with curlers in her hair. It won’t matter.
The sexiest woman alive promoting a car? Watch the sales spike make assembly plant lines reach critical mass.
Now, Jill Wagner may not be as well-known as Theron, but she’s certainly a pretty actress, too. And her appearance beginning in 2005 in Mercury commercials certainly hasn’t hurt.
Who’s Jill Wagner?
You know her. She wears stilettos, has a long strong stride, wears an azure sweater that matches her eyes, and talks with authority and enthusiasm from behind the wheel or while standing in front of a Mercury.
That’s Jill Wagner.
That’s Jill Wagner. Her career started in community theater and in comedies such as “Not Another Teen Movie” and “Big Fat Liar.” She also played a co-conspirator on television, in Ashton Kutcher’s MTV series, Punk’d.
However, Wagner’s appearance in the Mercury commercials — the result of a typical casting call — raised her profile significantly. And it helped sell cars.
“I wanted to come off as an All-American girl who wants to give you advice about a car,” Wagner told the Detroit Free-Press about her Mercury commercials. “I wanted to be very real.”
Seems Theron’s pretty real, too.
So, OK, GM, Chrysler, Honda, Toyota. Someone have their people get in touch with Theron’s people — like now.