Star Wars

VW, Darth Vader and determined St. Bernard star in Super Bowl commercial

Even when Darth Vader, the usual go-to Volkswagen star for the carmaker’s Super Bowl commercials isn’t in his usual fictional villain prominence, he’s around. In one of VW’s spots for Super Bowl 46, it’s an overweight family pet dog that gets top billing. The dog undertakes a human healh fitness routine — treadmill, swimming, a better diet — to lose weight. When the dog is fit, he can fit through his owner’s doggy door, and he can match the speed of new VW Beetle cruising down the street. The dog’s name in Bolt. Darth Vader shows up in a bar at the end of the commercial to cause pain to a couple intergalactic patrons with strong opinions. https://www.youtube.com/watch?v=0-9EYFJ4Clo James RaiaA

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Volkswagen goes to the dogs in Stars Wars homage Super Bowl commerical

Volkswagen may have outdone itself. As if fathers and sons and Darth Vader and Star Wars weren’t the perfect combination for one of the most popular Super Bowl commercials in history, how about dogs playing Star Wars characters and barking the famous movie’s ominous theme song? Last year, the “Mini Darth Vader” commercial was the outright favorite in the Super Bowl. It’s generated more than 40 million page views on VW’s YouTube channel. This year, VW has produced a video for a video of its television commercial “The Bark Side.” It will be broadcast in the third quarter of the Super Bowl on Feb 5. The carmaker has replaced the child dressed like Darth Vader with several dogs in custom

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