Lance Armstrong

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Nissan withdraws cycling sponsorship from RadioShack team

Nissan wasn’t the first carmaker to sponsor a cycling team, but it has just joined the increasing list of major companies withdrawing sponsoring from the highest level of the sport presumably in the expanding wake of the Lance Armstrong doping scandal. According to a report in the Luxembourg newspaper Le Quotidien and confirmed by officials at the manufacturer’s North American division on prominent cycling websites, the Nissan name will not appear on the jerseys or bikes the RadioShack team for the 2013 season. Nissan, which became a full-time sponsor of the squad that features prominent riders Andy Schleck, Chris Horner and Fabian Cancellara, will also no longer supply sponsor and staff vehicles to the team. Nissan has also been a

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Nissan signs on as cycling title sponsor for 2012

Automobile manufacturers involved in cycling are nothing new. But Nissan will be first and currenly only carmaker title sponsor among the top-level World Tour team in 2012 with the announcement Monday that the Japanese carmaker will be part of the newly named RadioShack-Nissan-Trek Professional Cycling Team. The squad represents the merger of the current Leopard-Trek squad and the Team RadioShack squad. The latter is partially owned by Lance Armstrong, the seven-time Tour de France winner who competed for the squad in 2010 and for one race this season before retiring in January at the Tour Down Under in Australia. The team will hold a license in Luxembourg, with marketing operated out of Austin, Texas, by CSE Pro Cycling LLC. All

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